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Promotions

Transportation Advertising

Transportation advertising refers to the use of spaces and areas within transportation systems and related facilities nationwide for advertising purposes. This form of advertising offers the following benefits:

① It allows for targeted advertising by focusing on specific regions or the characteristics of the audience, making it easier to reach the desired target.
② Combining transportation advertising with other media, such as social media (e.g., targeted ads), can enhance the local impact and effectiveness.
③ Since ads are displayed in public transportation systems and facilities, they can increase the credibility of the content.
④ Commuters and students frequently use public transportation, which leads to repeated exposure, increasing brand recognition.
⑤ These ads are placed in areas where people naturally gather or move, like stations and related facilities, creating a high-visibility environment.
⑥ Each transportation system offers a variety of ad formats and pricing options, allowing advertisers to choose the right medium to fit their budget and needs.
⑦ As people view these ads while in transit, the medium has the potential to influence consumer behavior during their journey.

Station, Vehicle, and Airport Media

Campus Advertising

Campus advertising refers to the use of communication spaces within universities as advertising media. The benefits include:

① Similar to transportation advertising, it allows for highly targeted ads, reaching the right audience with pinpoint accuracy.
② It enhances the company’s image among students by accurately portraying corporate values and information, thereby boosting corporate appeal.
③ By improving brand perception and promoting specific job roles, campus advertising can effectively support recruitment efforts and attract students.
④ Ads placed in common areas, such as dining halls where students gather, can also serve as an effective communication tool.
⑤ By engaging with universities and students, companies can contribute to community development and even create awareness campaigns involving students.

University Media

SponsorshipClick here for details

Sponsorship involves providing support to professional sports teams, cultural projects, or events, allowing companies to promote their brand at venues such as stadiums and event spaces. Examples of potential benefits for companies include:

① Enhancing brand value and building stronger relationships with product users through the display of corporate logos or product offerings.
② Appealing to consumers who are increasingly interested in corporate social responsibility.
③ Conducting corporate PR activities that reach a broad audience, regardless of age or gender, through activations at high-traffic venues.
④ Sponsoring professional teams allows companies to engage in highly aligned activities with the team’s supporters.
⑤ Sponsorship can lead to increased media exposure, enabling the company to create content that leverages current trends and topics.

Overseas Department